Since all the kids these days are using the “intertubes” to do their “bogs” and “e-mailings,” it seems as if bands too are upping the technological ante when it comes to making “moving pictures” for their “musical compositions”. (Okay enough of that).
Gone are the days of music videos featuring murderous animated plumbers chasing dreamboat models and yours truly wondering how Nick Drake posthumously made a video (and why I suddenly felt like buying a Volkswagen). The new music video is online and interactive, baby.
I was at first excited when I saw/interacted with Arcade Fire’s “Black Mirror,” where the song is basically divided up into six tracks, and we can control which layer of it we want to hear. After spending a solid thirty minutes tinkering, I will no longer be able to sleep at night, as the ghoulish noises on track 5 will surely follow me to bed.
Then I realized they did it for their tune “Neon Bible” as well, where we control Win Butler’s magic tricks, from bouncing balls to a deck of cards. Even that’s scary.
Cards are apparently a theme in the interactive music video world, as those brilliant bastards of Radiohead (or at least some seriously and frighteningly devoted fans) are allowing us to mess around with Thom Yorke’s digitized face on “House of Cards.”
Maybe Neil Young was onto something after all with his awfully fantastic vision of the future back in 1983.
Let me know if I’m missing any more awesomeness in the form of interactive music videos. I wouldn’t want anything to get in the way of destroying your productivity at work.